Marketing strategy
“I do not believe you can do today’s job using yesterday’s methods and stay in business.”
Nelson Jackson
Marketing strategy — is the instruction for business development!
With no marketing strategy, business “tries” and tests hypothesis endlessly – it takes the bulk of resources! Having strategy makes all your actions super-targeted and effective!
With no marketing strategy, business “tries” and tests hypothesis endlessly – it takes the bulk of resources! Having strategy makes all your actions super-targeted and effective!
Approximate structure for marketing strategy development:
- Market analysis
- Competitive market analysis
- Audit of commercial activities of the Customer’s company
- Hypotheses based on the market situation
- Strategic session with the Customer
- Positioning
- Archetype system
- Points of contact with the brand
- Marketing goals of the company
- Target markets
- Segmentation
- Assortment strategy
- Pricing strategy
- Sales strategy
- Distribution chain model
- Competitive strategy
- Communication strategy
- Promotion strategy
- Бюджетирование
- Budgeting
- Strategy implementation: charts, people (who will implement the strategy, who is responsible for what, and who has what KPIs).
- Strategic session with the Customer
- Other tasks
Marketing strategy implementation
Implementation of a marketing strategy, crisis management (work with problem markets, products, unprofitable divisions), entering new markets, testing markets and other project management and outsourcing services.
Research & Development
The basis of all businesses is an idea! R&D management is a search for new ideas, opportunities for business solutions, with their subsequent implementation.
- Market research and in-depth analysis
- Search for promising niches
- Creation of new business processes
- Launch of new products
- Business adaptation to changes
- Transformation of business processes
- Increasing business competitiveness through unique solutions
Research & Development is based on working with uncertainties, which requires professional research and in-depth analysis.
Marketing strategy development
Development of a marketing strategy and projects for the implementation of a marketing strategy are carried out by Natalia Tserkovnikova. Before developing a marketing strategy, a detailed technical task is made. The terms of reference take into account all the features of the business.