Public Relations

The main thing to understand about the information field is that no one is
looking for the truth!
The consumer of information shares the emotions and views of the producer of information.

Natalia Tserkovnikova

Наталія Церковникова - PR
Modern Public Relations can be roughly divided into communication, marketing and crisis management. In addition to the growing role of PR in general, its role in direct commercial activity – sales, is also growing. Filling the information field and creating information dominant have become the key to commercial success.

Strategic PR

PR — strategy — is the optimal model of organizational relationship system with external and internal audiences.

Stages of developing PR-strategy:

  • Analysis of current situation
  • Formulation of PR goals, based on business goals
  • Definition of target audience
  • Identification of priority stakeholder groups
  • Setting clear objectives for each of the target groups of stakeholders
  • Definition of information fields and communication channels
  • Plan development
  • Development of criteria for evaluating the result of PR activities
  • Budget or budgeting principles

PR services

Types of PR:

  • Audit of the company’s communication policy
  • Strategic PR
  • Operational PR
  • Anti-crisis PR
  • GR
  • Outsourcing PR services
  • Digital strategy

Types of services:

  • High-quality business copywriting
  • Interviews with the top officials of the company
  • Information products (audio, video, text)
  • PR – strategy
  • PR – company;
  • Anti-crisis PR
  • Preparation of presentation materials
  • Preparation of conferences and В2В events
  • Reports, accounts
  • Commercial offers and product customization
  • Organization and conduct of tests
  • Digitalization of communications (strategy, implementation)
  • SEO (only in combination with PR)
  • PR in foreign markets

Copywriting:

  • Articles
  • Reviews
  • News
  • Interviews
  • Reports
  • Presentations
  • Publications for social networks
  • Articles for web-sites
  • Articles for blogs
  • Others

Contacts for communication

Text and call at a convenient time