“How the best decisions in the world are made?
Based on accurate indicators”.
Natalia Tserkovnikova
Business-analyst quantitatively analyzes pricing, sales promotion, interaction with a client, budgets, opportunities and threats from the external environment, financial risks, and etc. Every company has its own system of indicators – business dashboard, which is formed individually, with the account of business environment.
• Formation of a common system of business indicators, expressed in formulas:
$ – monetary value
% – share
# – quantitative indicators
R – rating score
I – index
and information management methodology;
• Digital market structure, capacity and market share;
• Margin and profit: income, cost structure, profit;
• Assortment matrix, product strategy indicators, including indicators of growth, cannibalization, values, etc.;
• Customer profitability – loyalty, return, and other basic indicators of customer relationship management (CAC, APRU, LTV);
• Supply chain performance indicators, offline and online;
• Pricing – indicators of price sensitivity, setting prices to maximize profits;
• Sales promotion;
• Marketing budgets (ROMI, ROI) and basic advertising metrics (CPM, CPC, CTR, CPA, CPL, CPO);
• Competitiveness – assessments and indicators;
• Other indicators;
Analytical projects:
- Business digitalization
- Professional development of business plans
- Investment plans
- Financial models and estimates
- Development of CRM and ERP structures
- Budgeting Prediction and extrapolation