Marketing researches
“Hiring analysts today is like an arms race”.
Andreas Weigend
Amazon Research Fellow
The majority of losses and damages are related to ignorance or misleading interpretation of the market situation – the company spends money and effort because of the wrong point of work focus. Full-fledged marketing researches remove risks for business and boost profits.
Types of marketing researches:
- Marketing market research
- Analytical market research
- Study of market research and search for new opportunities
- Competitive analysis
- Price analysis and monitoring
- Loyalty measurements
- Retail Audit
- Mystery shopper service
- Consumer surveys
- In-depth interviews
- Distribution Audit
- Export market analysis
- Consultations
- Other types of marketing researches
Partnership
Pooling of experience and knowledge to provide a comprehensive solution for increasing business efficiency.
• We solve operational business tasks
• We create strategic opportunities for business growth and development
GAP – analysis
GAP — analysis allows to name key factors of competitiveness on the market, determine the position of the business in relation to competitors, and select growth points.
Loyalty measurements
NPS (net promoter score) – customer base ranking — how many Critics, Neutrals, and Adherents are there. Does a customer recommend the product or spread negative information about it?
CSI
CSI (customer satisfaction index) – will show you how successful a consumer’s experience was. This is the level of a customer satisfaction after a purchase was completed. It will show if a consumer will get back.
CES
CES (customer effort score) – demonstrates service productivity.
Marketing research is done by Natalia Tserkovnikova
We ensure that market research meets key business requirements:
- Focus on the objectives of marketing research (conformity of content and data to the goals of marketing research);
- Relevance of information in marketing research (gathering information, careful checking of data, working with hypotheses, representativeness of the sample);
- Expediency of marketing research (balance of the budget and the value of information for decision-making in business);
- Completeness of data in marketing research (all factors);
- Consistency (a holistic picture that allows drawing conclusions and making forecasts);
Marketing research methodology is a set of methods for evaluating, studying and forecasting the market. Marketing research includes a block of field research, measurements. We do not use secondary or outdated information. Marketing research is carried out on the basis of terms of reference.